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Tony Robinson
Tony Robinson.jpg

Tony Robinson
Managing Director (Commercial)

Army Training Capability Lead

Tony has over 30 years of experience in mentoring, coach education, teaching and business and, after 10 years in coach and player development with the Rugby Football Union (RFU), left in 2016 to develop his own mentoring businesses. He has subsequently worked with senior teams in organisations including the British Army, the International Olympic Committee, the RFU, and NATO.

As co-founder of Made to Measure Mentoring Limited, he led the commercial development of the Army Trainer Capability (ATC) contract, having previously helped develop both the RMP's Project Mentor and the Cast / Catt mentoring project.


Now leading our community of mentors and coaches in the UK, he is the commercial lead for our work with NATO and heads the team providing pastoral support to NATO’s Professional Doctorate programme. He is an ILM Level 7 Accredited Mentor Trainer, a World Academy of Sport Master Trainer, and a World Rugby Trainer for Coaches and Match Officials. He was a first-class rugby player with Saracens and London Scottish and represented England as a student.

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